THE PATCHES BRAND

A little patch.
A lot of personality.

The official guide to the Patches brand. Logos, colours and type, all in one place. Use these assets whenever you’re making something with Patches.

Download the brand kit

Logos, app icons, favicons and colour references · ZIP

The original yellow Patches heart, with its textured fabric, stitching and tilt

01 / OUR LOGO

Unmistakably Patches.

The yellow heart patch is our signature. Keep the texture, the stitching and that little tilt. They’re part of its charm.

Logo on light

Logo on light

The heart patch, with the Patches name.

Logo on dark

Logo on dark

The same logo, with warm cream lettering.

Just the patch

Just the patch

Our standalone mark. Transparent, for light or dark backgrounds.

A little heart. A lot of character.

A little heart. A lot of character.

The very same mark, shown on a dark background.

SVGs preserve the original textured 512px artwork and outlined lettering. PNGs are ready for everyday digital use.

A ROUNDER LITTLE PATCH

Perfectly imperfect.

The familiar heart and hand stitching, with a softer, uneven circle. The same yellow patch, shown on light and dark backgrounds.

Round patch · light: imperfect circular felt patch with stitched heart

Round patch · light

Sunny yellow felt, a soft black heart and hand-sewn stitching.

Round patch · dark: imperfect circular felt patch with stitched heart

Round patch · dark

The same yellow felt and black stitched heart, shown on a dark background.

Transparent PNG artwork, 1280 × 1280. Keep the handmade edge, texture and stitching intact.

02 / THE SMALL STUFF

At home on your Home Screen.

Light and dark app icons, plus the small mark for browser tabs and bookmarks.

Patches faviconPatches — Less life admin.

Favicons & Home Screen

The same heart, even in a tiny tab.

03 / CORE COLOURS

A sunny streak.
A little denim.

Warm neutrals keep things calm. Yellow brings the personality. Denim helps you find the next step.

Patch yellow

#FFCE00

Highlights and little moments of delight.

Denim

#3E5C94

Buttons and the next useful step.

Soft black

#15151B

Headlines and everyday reading.

Warm white

#FAF7F2

Our light-mode canvas.

Night

#171412

Our dark-mode canvas.

Cream

#F0EBE1

Text and wordmarks on dark backgrounds.

Light denim

#7B96C8

Links and accents in dark mode.

These are the core Patches app colours. The fabric in the logo naturally contains texture and shading.

04 / EXTENDED COLOURS

A colour for every category.

For charts, spending breakdowns and category labels. Each colour has a light and dark version so the information stays clear in either mode.

Yellow

Light
Mark#A38400YellowLabel text#8A6400Label background#FFF3C9
Dark
Mark#FFCE00YellowLabel text#FFCE00Label backgroundrgba(255, 206, 0, 0.18)

Blue

Light
Mark#4689E8BlueLabel text#2D5FA8Label background#DEEAFB
Dark
Mark#4F8FE9BlueLabel text#6FA5EELabel backgroundrgba(79, 143, 233, 0.18)

Pink

Light
Mark#E85391PinkLabel text#A82E60Label background#FBDEEA
Dark
Mark#E95C97PinkLabel text#F07FAELabel backgroundrgba(233, 92, 151, 0.18)

Coral

Light
Mark#FF4037CoralLabel text#B33B36Label background#FDE0DE
Dark
Mark#FF625BCoralLabel text#FF8079Label backgroundrgba(255, 98, 91, 0.18)

Green

Light
Mark#2F9E54GreenLabel text#1F7A45Label background#D8F5E3
Dark
Mark#52CC7BGreenLabel text#6BD693Label backgroundrgba(82, 204, 123, 0.18)

Purple

Light
Mark#8B5CF6PurpleLabel text#5B3FA8Label background#E8E1FB
Dark
Mark#8B5CF6PurpleLabel text#B49BFBLabel backgroundrgba(167, 139, 250, 0.18)

Teal

Light
Mark#23978FTealLabel text#10706BLabel background#D2F1EF
Dark
Mark#2BB8AETealLabel text#5BD9D2Label backgroundrgba(63, 208, 201, 0.18)

Orange

Light
Mark#EF5300OrangeLabel text#9C4A12Label background#FDE6D6
Dark
Mark#FF8A4COrangeLabel text#FFA772Label backgroundrgba(255, 154, 92, 0.18)

Neutral

Light
Mark#8C8578NeutralLabel text#54504ALabel background#EDEAE3
Dark
Mark#8C8578NeutralLabel text#B9B2A6Label backgroundrgba(185, 178, 166, 0.18)

Indigo

Light
Mark#4E52B8IndigoLabel text#3B3F9ELabel background#E0E2FA
Dark
Mark#8C9BFFIndigoLabel text#A0ACFFLabel backgroundrgba(140, 155, 255, 0.18)

Emerald

Light
Mark#12805EEmeraldLabel text#0F6B4FLabel background#D4F2E6
Dark
Mark#4FD8A0EmeraldLabel text#66E0B0Label backgroundrgba(79, 216, 160, 0.18)

Violet

Light
Mark#6D3AD4VioletLabel text#5A2CB0Label background#E8DFFB
Dark
Mark#A78BFAVioletLabel text#B9A4FCLabel backgroundrgba(167, 139, 250, 0.18)

Cyan

Light
Mark#1A7E97CyanLabel text#16697ELabel background#D5EEF5
Dark
Mark#55C9E8CyanLabel text#6FD4ECLabel backgroundrgba(85, 201, 232, 0.18)

Slate

Light
Mark#5A6B80SlateLabel text#44536BLabel background#E3E8EF
Dark
Mark#8FA0B5SlateLabel text#A6B4C6Label backgroundrgba(143, 160, 181, 0.18)

Bars and dots use the colour shown above. Labels pair a softer background with their own text colour. Use names and values alongside colour, and keep the same category colour throughout a view. Neutral is for uncategorised items.

05 / OUR TYPE

Character meets clarity.

HEADINGS / BRICOLAGE GROTESQUE

Less life admin.

Expressive, warm and a little unexpected. Use bold weights for the words that lead the way.

Get Bricolage Grotesque

BODY & INTERFACE / GEIST

Your subscriptions.
Your documents.
Your everyday, untangled.

Clear and easy to read, from a short label to a longer explanation. Regular for reading; medium or semibold for emphasis.

Get Geist

Type scale

Guidance for app interfaces. These sizes do not change the typography on this page. Line heights are not specified for this scale.

RoleFontSizeWeight
Hero titleBricolage Grotesque52pxBold (700)
Section headingBricolage Grotesque22pxBold (700)
Card headingBricolage Grotesque17pxBold (700)
BodyGeist15pxRegular (400)
Secondary textGeist14pxRegular (400)
LabelGeist13pxMedium (500)
CaptionGeist12pxRegular (400)
EyebrowGeist Mono11pxMedium (500)

Secondary fonts

Geist Mono, Fraunces and Caveat also exist in the app: Geist Mono for technical labels, and Fraunces and Caveat for the Notebook look. They are not brand fonts.

Shape

ElementCorner radius
Chips4px
Inputs10px
Cards (default)14px
Panels18px
Hero images24px

Pills are for categories. Circles are for people, pets and objects.

The minimum tap target is 40px.

Dark mode surfaces

TokenLightDark
Warm raised surface#F1ECDF#1F1B17
Sunken surface#E7E1D2#26211B
Secondary text#3A3A44#C9C2B4
Hint text#67645D#948D7E

Status colours

StatusLightDark
Danger#BF212A#E06A70
Warning#B87514#E8A33D
Gain#15803D#5DBB84

Status is never shown by colour alone. Include a text label or an icon with an accessible label.

06 / KEEP IT PATCHES

A few simple things.

Give it room.

Leave clear space around the logo. Keep text and other graphics at least a quarter of the patch’s width away.

Let the patch be itself.

Use the supplied artwork. Keep its proportions, colours, texture and tilt. Skip extra shadows, outlines or effects.

Make it easy to read.

Use dark lettering on light backgrounds and cream lettering on dark backgrounds. Keep the logo clear of busy images.

Sound like a person.

Friendly, useful and straight to the point. Talk about what someone can do. A little playfulness goes a long way.

Making something with Patches?

Get the whole kit